About Us

Have you ever wondered why we rely on chemicals and artificial ingredients to maintain our body’s health? We have. After years of battling on-and-off tonsillitis, our founder Carly Stein finally found relief in an ingredient called propolis: a combination of tree and plant resin created by bees to protect the hive. We aren’t just creating cleaner alternatives to the traditional medicine cabinet; we’re creating all-around cleaner products. We merge modern science with natural medicine to prove that clean medicine can actually work. We believe that today’s most common health problems can be solved with better-for-you ingredients found in nature. We source the highest-quality ingredients, and we never water them down with artificial extras, unwanted ingredients or calories. We care about the world around us and the people in it. It’s what drives our entire brand..

About The Role

We are seeking a Sr. Brand Manager – Innovation & Shopper Marketing to play a pivotal role in shaping the future of our product portfolio and accelerating growth across our fast-expanding retail footprint. You will lead consumer-driven product innovation - translating insights into winning concepts - and turn brand strategy into shopper-centered activation that wins wherever consumers discover Beekeeper’s Naturals.

You’ll partner cross-functionally with Product Innovation, Retail Sales, Business Development, Creative, and Performance Marketing to bring new products to life, strengthen the role of our hero SKUs, and deliver integrated campaigns across digital and physical retail environments. This is a rare opportunity to join a disruptive brand at a breakthrough moment, building the marketing muscle that will fuel our next chapter of growth.

Responsibilities

Consumer-Driven Innovation & Product Marketing

• Lead innovation strategy backed by consumer + shopper insights, category trends, and whitespace opportunities

• Define insight-rooted product positioning, value props, messaging hierarchy, and packaging briefs

• Conduct rapid learning loops (qual + quant) to validate ideas before they scale

• Champion hero SKUs and ensure alignment to brand strategy across channels

• Steward innovation pipeline development from opportunity sizing and business cases to concept readiness and cross-functional alignment

• Guide end-to-end GTM strategy and launch readiness to ensure successful commercial outcomes with clear milestones, decision gates, and accountability

• Drive project management excellence to ensure innovation moves with speed, clarity, and commercial success

Brand Management

• Drive annual planning for assigned categories/products (strategy, KPIs, media needs, investment decisions)

• Deliver 360° omnichannel campaigns that drive awareness, trial, and household penetration

• Partner with Creative to ensure storytelling excellence and consistency across all touchpoints

Shopper Insights & Retail Strategy

• Translate brand strategy into retailer-specific activation plans (Target, Whole Foods, Sprouts, Walmart, etc.)

• Lead development of displays, promotions, and in-store merchandising that drives velocity

• Influence category strategy using shopper data and competitive insights

Omnichannel Launch Excellence

• Bring new products to market with fully coordinated launch plans across DTC, retail, social, influencer, and PR

• Build and own 7/30/90 measurement frameworks + postmortem insights for continuous improvement

3P Retail Digital Marketplace Management

• Optimize PDPs, ratings/reviews, search visibility, and retail media support

• Monitor shopper conversion drivers and competitive presence across platforms

Analytics & Business Performance

• Analyze syndicated & proprietary data (SPINS, Numerator, retailer data, etc.) to identify insights that drive action and measurable results

• Partner with Finance and Sales to manage P&L levers - margin, pricing, and channel mix

• Inform price-pack architecture and portfolio strategy to maximize profitable growth

Requirements

Requirements:

• 6–10+ years in brand management, product marketing, and/or shopper marketing — ideally in CPG or natural wellness

• Demonstrated ability to turn consumer + shopper insights into innovation strategy and retail success

• Experience developing retailer-specific programs and omnichannel campaigns

• Strong analytical skills and storytelling through data

• Excellent communication and storytelling skills — written, verbal, and visual

• Strong cross-functional leadership — ability to influence and build trusted relationships across Innovation, Sales, Creative, and Performance Marketing

• Demonstrated ownership mindset and sense of urgency — thrives in fast-moving environments with evolving processes

• Comfortable with ambiguity and remote/hybrid collaboration, driving alignment without constant supervision

• Bias for action — resourceful and proactive in solving problems and removing roadblocks.

Bonus Points for:

• Experience with SPINS, Nielsen/IRI, Numerator, Suzy, and category/shopper analytics

• Hands-on experience with retail media platforms (e.g., Roundel, Walmart Connect, Amazon)

• Experience managing product-level P&L, margin improvement, and price-pack-channel strategy

• Background in functional food, beverage, supplements, or OTC-adjacent categories

• Startup or fast-growth brand experience

• Passion for natural wellness and our mission

Compensation

Details:

• Competitive salary and benefits package

• Equity in the organization

• Company sponsored 401(k) plan

• Unlimited Time Off

• A fully remote position based in the US.

• Career development and growth opportunities

• A dynamic and collaborative team environment

• The opportunity to make an impact on a mission-driven brand

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