About The Role

Ripi is looking for an entrepreneurial, strategic and highly commercial marketing leader to lead our marketing function as we enter our next phase of growth.

In under two years, we’ve gone from launching the brand to establishing a national retail footprint across partners including Whole Foods Market, Target and leading regional retailers. The next chapter is about turning that foundation into a nationally recognized brand and clear category leader: building awareness, driving trial and repeat, creating cultural relevance and translating marketing investment into measurable consumer demand.

We’re looking for someone who can combine brand building, strategy and execution with strong commercial instincts. This person will own Ripi’s marketing strategy and its execution, sharpen how we position and communicate the brand, build an integrated marketing engine across channels, and bring greater rigor to how we allocate spend and measure impact.

You’ll inherit an established network of specialized external partners across social, paid media, retail media and creative. Your role will be to set the strategy, connect the pieces and raise the bar across the entire marketing ecosystem, while determining over time what capabilities we should continue to leverage externally versus build in-house.

This is a hands-on leadership role with significant autonomy and direct partnership with the CEO. The right person can move seamlessly between developing a national campaign, reviewing retail media performance, briefing a creative partner, evaluating a partnership or activation and digging into consumer data, then turn those inputs into clear decisions and action.

What You’ll Own

Brand Strategy & Positioning

• Own and evolve Ripi’s brand strategy, positioning, messaging and consumer value proposition as we scale nationally

• Build a clear understanding of our consumer and translate consumer insights into how Ripi shows up across packaging, retail, digital, social and other touchpoints

• Ensure the brand is distinctive, consistent and culturally relevant while maintaining the entrepreneurial spirit that got us here

• Partner with the CEO on the long-term vision for the brand and how Ripi becomes the defining brand in modern frozen pasta

Integrated Marketing & Demand Generation

• Build and own Ripi’s annual marketing strategy, calendar and budget across brand, digital, social, retail media, PR, partnerships, experiential and other channels

• Lead the development and execution of integrated campaigns that connect brand building with retail execution and measurable consumer demand

• Drive awareness, trial and repeat across our national retail footprint, with a particular focus on turning distribution into productive, durable velocity

• Create a cohesive consumer journey from first awareness through shelf, purchase and repeat

Marketing Performance & Analytics

• Establish clear objectives, KPIs and measurement frameworks across marketing channels

• Use consumer, media, retailer and sales data to understand what is working, why it is working and where we should invest next

• Own marketing effectiveness and budget allocation, continuously improving the return on Ripi’s marketing investment

• Partner closely with Growth to connect marketing activity to retailer performance, velocity, launches and key account priorities

Creative, Content & Brand Expression

• Set the creative direction for Ripi across campaigns, content, digital and retail touchpoints, working with internal and external partners to bring it to life

• Develop compelling creative briefs and lead our network of specialized partners across creative, social, paid media and other disciplines

• Set the strategy and oversee a content engine that makes Ripi relevant beyond the freezer aisle and gives consumers a reason to engage with and talk about the brand

• Maintain a high bar for brand consistency and execution while ensuring the organization can move quickly

Retail & Shopper Marketing

• Partner with Growth to build account-specific marketing strategies for key retailers, launches, promotions and moments throughout the year

• Own the strategy across retail media and shopper marketing, ensuring investment is coordinated with broader brand and commercial priorities

• Lead the development of programs that win both digitally and at shelf, improving discoverability, conversion and velocity

• Help build compelling retailer stories around Ripi’s consumer, brand momentum and ability to drive category growth

Partnerships, Activations & Cultural Relevance

• Identify and develop partnerships, collaborations, events and cultural opportunities that can disproportionately expand Ripi’s awareness and relevance

• Build scalable marketing platforms around key brand moments, product launches, LTOs and other innovations

• Evaluate opportunities through both a brand and business lens, with clear objectives and a point of view on expected impact

• Take opportunities from initial idea through strategy, execution and measurement

Innovation & Cross-Functional Planning

• Bring the consumer and brand perspective into product innovation, packaging, LTOs and new formats

• Partner closely with Growth and Operations to ensure launches are supported by strong go-to-market plans and excellent execution

• Partner directly with the CEO on annual planning, innovation, key growth initiatives and the long-term development of the Ripi brand

What We’re Looking For

• Experience helping build and scale a fast-growing consumer brand, ideally within emerging CPG

• Strong track record of building brands and translating marketing strategy into measurable consumer and commercial outcomes

• Deep understanding of modern consumer marketing across brand, digital, social, retail media, shopper, partnerships and experiential

• Strong consumer instincts and an ability to understand what makes a brand distinctive, relevant and worth talking about

• Commercially minded and analytically strong, with comfort working directly with performance data, budgets and ROI

• Ability to move between high-level brand strategy and hands-on execution without relying on a large internal team

• Experience effectively managing agencies, freelancers and external partners

• Entrepreneurial, resourceful and hands-on, comfortable building the answer rather than waiting for a large team or perfect information

• High level of ownership, urgency and accountability, with excellent written and verbal communication skills

The Opportunity

This is an opportunity to take broad ownership of Ripi’s brand and marketing function at an inflection point for the business. We’ve built the product, established national distribution and proven that Ripi can compete at scale. Now we want to build the brand to match.

We’re looking for a modern marketing athlete who is equally comfortable building a brand, analyzing performance, creating cultural moments and driving execution, and who wants to build the marketing engine behind Ripi’s next stage of growth and become a foundational leader of a rapidly scaling consumer brand.

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