CPG Investor Guide
A comprehensive list of VCs, Angel Groups, and Family Offices investing in consumer goods (US).
Do’s & Dont’s for Making This List Work
DO — Start local. Investors in your geographical vicinity are more likely to take a meeting. Leverage the power of proximity.
DON’T — Mass message the whole list. Targeted outreach > spray-and-pray.
DO — Take time to research groups that show interest in your specific category. Personalize accordingly.
DON’T — Overload your intro message. Pique interest first, then go deeper once they engage.
DO — Keep your cold pitch extremely short. Three lines max for email, two lines for LinkedIn. Short messages win at a much higher rate.
DON’T — Expect responses from everyone. Even a 10% reply rate can be a win. All it takes is one…
DO — Offer to send product samples to interested investors. It’s expensive but getting product into investor homes is a great way to earn mindshare and build a relationships.
DON’T — Ask for a call “just to connect”. Be mindful that investors have many people asking for their time. Only suggest a call once interest is established on their end.
DO — Be clear about what you’re raising (amount, general terms, timeline). Ambiguity is never a good sign in raising $.
