Deals Ep.23 - Just Date

A chat with Samantha Abramson, CEO of Just Date

Catch the interview on Youtube or Spotify. Subscribe to DEALS here.

What Stands Out

A better-for-you approach to the sugar aisle.

Just Date harnesses the natural sweetness of Medjool dates to craft sweets without the sugar spike.

The breakthrough products:

🍫Dark chocolate chips
🥛Milk chocolate chips

These are the first-ever date-sweetened chocolate chips on the market, delivering 50% less sugar vs. conventional chips - plus added fiber, antioxidants, potassium, and magnesium.

“We stick to one sweetener: dates. Because they come with fiber, antioxidants, and minerals. Not just empty calories.” - Sam Abramson.

The Sugar Problem

Americans consume an average of 17 teaspoons of added sugar per day, far more than the American Heart Association’s reccomended limit of six teaspoons for women and nine for men.

This has influenced a growing public health crisis with 133 million US adults living with diabetes / prediabetes, 77% of whom are actively trying to reduce sugar intake.

Refined sugar hides in plain sight in many of our foods today, from breads to sauces, yogurts to protein bars, and all things in between.

The long-term effects of heightened sugar intake include metabolic dysfunction, weight gain, chronic inflammation, and insulin resistance.

Consumers are waking up and searching for something better.

Just Date product lineup. Chocolate chips, syrups, and sugar.

The Just Date Solution

Just Date offers a clean, modern alternative to conventional sugar with a product line that includes chocolate chips, syrups, and granulated sugar.

Each product follows a strict clean-label, low-glycemic formula made with five or fewer organic ingredients, clinically tested to avoid blood sugar spikes.

“The mission has always been simple ingredients that don’t spike your blood sugar, and they have to taste amazing.” - Sam Abramson

The brand’s foundation is Medjool dates, which bring not only natural sweetness but also potassium, magnesium, fiber, and antioxidants.

Just Date was founded by Dr. Sylvie Charles, a physician who saw firsthand the damage sugar was doing to her patients’ health. CEO Samantha Abramson leads day-to-day operations with deep expertise in brand building and marketing strategy.

More than just a chocolate chip, this could be the start of a category-defining platform.

Future Potential

Just Date is strongly positioned to go far beyond baking.

The brand is building meaningful traction at key retailers like Whole Foods, Sprouts, and Kroger, proving that date-sweetened products resonate with everyday shoppers.

Beyond retail, the opportunities in foodservice and B2B ingredient supply are equally as compelling and lucrative.

Combining these opportunities the addressable market is well into the 9-figures.

“We’re continuing to grow date sweetening… and the more awareness grows, the more opportunity there is to lead. We’ve been doing this since 2018.” — Sam Abramson