About Righteous Felon

Righteous Felon is a premium craft meat snack brand built by a small-but-mighty team that’s been at it for 14 years. With bold flavors, clean ingredients, and an unapologetic voice, we’re rebels with a cause in the meat snack space, taking on a $6B+ category and helping lead the shift toward fun, better-for-you protein snacking.

We sell everywhere great snacks are sold: online, Amazon, TikTok, Costco, Wawa, Target, Kroger, and far beyond, including hotels, sports nutrition, bars, golf clubs...even at SpaceX. The momentum is real: Inc. 5000 (#1316) and Instacart’s #16 Top Emerging Brand in 2025. Even still, we’re under 2% of the market, which means the whitespace is massive, and we’re just getting started. We’re looking to add a few key players to the team for the next stage of growth.

Our Culture

Righteous Felon is a premium craft meat snack brand built by a small-but-mighty team that's been at it for 14 years. With bold flavors, clean ingredients, and an unapologetic voice, we're rebels with a cause in the meat snack space, taking on a $6B+ category and helping lead the shift toward fun, better-for-you protein snacking.

We recruit great people and develop great people. Many of our leaders started as order pickers in the warehouse, because growth here is earned through ownership, attitude, results, and the ability to adapt. We're employee-owned, and we genuinely care about each other and take pride in the work we put out.

We leverage tech, automation, and AI to stay efficient and keep meetings minimal: clear owners, tight decisions, and lots of action. It's a flat organization where every voice matters and the best idea wins, no matter who it comes from. If you like working hard, making cool stuff, and being nice to people, you'll fit right in.

We are highly interested in people who use AI as a force multiplier. We view AI as a management, planning, and execution tool that helps great operators move faster, think better, stay organized, and increase output without sacrificing quality. The right candidate is excited about AI, fluent in working with it day to day, and constantly looking for practical ways to apply it to improve creative development, decision-making, reporting, and workflow efficiency.

The Opportunity

You'll be building for our core consumer: the Rebel with a Code. They're a culture-aware, fast-deciding 30-40-something consumer who buys snacks as identity, not just nutrition. They want protein-centric fuel that tastes unreal, made with clean ingredients, wrapped in great art, sharp storytelling, and a point of view.

As VP of Sales, you're the tip of the spear for Righteous Felon's commercial growth. You'll lead a team of six Sales Managers, own strategic national accounts directly, and build the playbook that takes us from scrappy challenger brand to dominant force in the meat snack category. This role is equal parts architect and closer: setting the vision, coaching the team, managing key retailer relationships at the highest levels, and making sure the number gets hit—every quarter, every year. You'll sit at the leadership table alongside the CEO, COO, VP Finance & VP of Marketing, and cross-functional heads to align sales strategy with brand strategy, supply chain capacity, and financial targets. This is not a 'manage from the top' role—you'll be in the trenches with your team, calling on buyers, negotiating programs, and leading by example. If you know how to build a sales org that punches above its weight-class, leverage data and AI to outsmart bigger competitors, and thrive in the chaos of high-growth CPG, this is your runway.

Key Responsibilities

Sales Leadership & Team Development

• Lead, coach, and develop a team of six Sales Managers across retail, club, convenience, natural, and specialty channels

• Set clear targets, KPIs, and accountability structures that drive performance and professional growth

• Build a high-performance sales culture rooted in preparation, action, collaboration, and results

• Conduct regular pipeline reviews, forecast updates, and territory planning sessions

• Recruit, onboard, and retain top-tier sales talent as the team scales

Strategic National Account Management

• Own and manage relationships with strategic national accounts (e.g., Costco, Target, Kroger, Walmart, Sam's Club, BJ's, and similar)

• Develop and execute joint business plans (JBPs) with key retailers that drive distribution, velocity, and share growth

• Lead annual planning, line reviews, and promotional negotiations at the national level

• Serve as the senior commercial voice in retailer meetings, category reviews, and trade shows

• Identify and pursue whitespace opportunities across channels—new doors, new SKUs, new formats

Revenue Strategy & Growth Planning

• Co-own the company's annual revenue plan with the CEO and Finance, translating growth targets into channel-level and account-level plans

• Build and refine the go-to-market sales strategy across all channels: grocery, mass, club, convenience, natural, foodservice, and emerging

• Drive new distribution wins while protecting and growing velocity in existing accounts

• Partner with Marketing and Shopper Marketing on integrated sell-in strategies, promotional calendars, and launch plans

• Own the sales forecasting process—ensuring accuracy, accountability, and alignment

AI + Automation + Data-Driven Selling

• Use AI tools to accelerate account planning, competitive analysis, sell-story development, buyer presentation creation, and pipeline management

• Build AI-enabled workflows that help the sales team move faster: territory analysis, trade spend modeling, promotional ROI forecasting, and automated reporting

• Leverage syndicated data (IRI/Circana, SPINS, Nielsen), retailer portals, and internal dashboards to identify trends, diagnose gaps, and inform strategy

• Create and maintain a library of AI-assisted sell decks, one-pagers, and retailer-specific pitch materials that the team can customize at speed

• Champion a test-and-learn approach: use data to evaluate what's working, kill what isn't, and double down on winners

Trade Spend & Promotional Strategy

• Partner with Finance and Shopper Marketing to manage trade spend budgets, ensuring every dollar drives measurable ROI

• Develop promotional strategies by account and channel that balance brand-building with velocity-driving

• Negotiate trade terms, slotting, and promotional programs that maximize value for both the brand and the retailer

• Track and report on trade spend effectiveness; course-correct quickly when programs underperform

Cross Functional Leadership

• Serve as the voice of the customer and the channel internally—translating retailer feedback, competitive dynamics, and market trends into actionable insights for Marketing, Product, Ops, and Finance

• Partner closely with the VP of Marketing on integrated go-to-market planning, ensuring sales and marketing are rowing in the same direction

• Collaborate with Operations and Supply Chain on demand planning, inventory allocation, and new item launches

• Represent Righteous Felon at industry events, trade shows (NACS, Expo West, Sweets & Snacks), and key retailer summits

Required Qualifications

• 10+ years of progressive sales experience in CPG food & beverage, with at least 3 years in a senior leadership role managing a multi-person sales team

• Demonstrated success managing strategic national accounts at major retailers (Costco, Walmart, Target, Kroger, or equivalent)

• Track record of delivering significant revenue growth in a high-growth or challenger brand environment

• Deep understanding of retail math, trade spend management, promotional planning, and category management

• AI + automation passion (non-negotiable): You actively use AI to accelerate account planning, data analysis, sell-story creation, forecasting, and workflow management. You're excited to embed AI into the team's daily operating rhythm and build systems that make six people perform like twenty.

• Proficiency with syndicated data platforms (Circana/IRI, SPINS, Nielsen) and retailer portal analytics

• Excellent negotiation, presentation, and executive communication skills

• Strong analytical mindset with comfort translating data into commercial strategy

• Bachelor's degree in Business, Marketing, or a related field

• Willingness to travel as needed (estimated 30–40%)

Preferred Qualifications

• MBA preferred

• Experience in snacks, protein, meat snacks, or adjacent better-for-you categories

• Background at a high-growth startup or emerging CPG brand that scaled from regional to national distribution

• Experience with club channel strategy and execution (Costco, Sam's Club, BJ's)

• Familiarity with DTC and e-commerce as a complement to retail sales

• Experience building or scaling a sales team from early-stage to a structured, high-performing organization

• Existing relationships with buyers at key national and regional retailers

• Experience with automation tools (e.g., Zapier, Make, n8n) and CRM systems (Salesforce, HubSpot)

Benefits & Perks

• Competitive salary

• 401K with 4% Company Match

• Performance bonus opportunity

• Health, dental, and vision insurance

• Flexible PTO policy

• Hybrid work environment (Philadelphia area)

• Free snacks (obviously)

• Opportunity to build something legendary at a rocket-ship company

Apply