0:00 – 2:34 — Intro & Opening
2:34 – 6:45 — Ian’s Background: M&A, Early Stage Investing
6:45 – 11:10 — The Lightbulb Moment: Spotting the Gap
11:10 – 16:11 — The Food Side: Why Frozen Ravioli
16:11 – 19:57 — From Idea to Launch: The 6 Year Journey
19:57 – 28:46 — The Product: Premium Frozen Pasta at Scale
28:46 – 35:57 — GTM: Retail Strategy, Whole Foods
35:57 – 44:35 — Marketing: Driving Velocity in a Stale Category
44:35 – 48:34 — Exclusive: Ripi Launch @ Target
48:34 – 50:56 — The North Star: Becoming #1 in Frozen Pasta